Our Work · Studio Capabilities

From the first sketch to the last shipped box.

Wentzel Studios is a creative and performance studio for FMCG brands. We handle identity, advertising, e-commerce and operations in-house, so the people thinking about your brand are the same ones building it.

Specialism
FMCG, food and drink, lifestyle goods.
Scope
Identity through to inventory, whichever channel needs the work.
Shape
Retainer, project, or hands-on training for your team.
Standard
Distinctive, consistent, built to convert.

Our specialist services.

Tap a service

Amazon, set up properly.

A lot of FMCG product discovery happens on Amazon now, so it's worth treating it like part of the storefront rather than a side door.

Whether you're launching from scratch or tidying up a Seller Central account that's grown sideways over the years, we can help. We build clean listings, write the keyword work behind them, design A+ Content and brand stores, and manage advertising as an ongoing channel rather than a one-off setup. We can run it as a monthly retainer, drop in for a fixed-scope overhaul, or train your team to take it back in-house once it's running well.

What's included
  • Listing & backend keywords
  • A+ Content & brand store
  • PPC strategy & daily ops
  • Subscribe & Save funnel
  • Inventory forecasting
  • Account health & appeals

Email that earns its place in the inbox.

Owned audience, measurable revenue, no algorithm tax. The catch is that it only really works when the strategy, design and data are wired together.

We start with a quick audit of your platform, segments and deliverability, then build flows that suit how your customers actually shop. A welcome series that sounds like the brand rather than a coupon. Abandonment emails that recover politely. Post-purchase journeys that turn a first order into a second. Klaviyo, Omnisend or Mailchimp, we'll recommend whichever fits your size and budget, not the one we'd prefer to use.

What's included
  • Platform audit & migration
  • Welcome & nurture flows
  • Abandoned cart / browse
  • Post-purchase & win-back
  • Campaign calendar & design
  • List growth & segmentation

Paid social that looks like content.

Meta rewards two things now: creative variety and creative quality. We handle both, in the same room.

From Business Manager and pixel setup through to Advantage+ campaign builds, we run Meta end to end and report on it in plain numbers. Because photography and content live in-house, you won't be waiting weeks for a creative refresh. We shoot, edit and ship the next concept in the same week, so spend keeps working while the algorithm keeps learning.

What's included
  • BM & pixel setup, CAPI
  • Creative strategy & concepting
  • In-house photo & UGC
  • Static, motion & carousel ads
  • Advantage+ & manual scaling
  • Weekly reporting & iteration

Identity that holds up across every touchpoint.

A logo is the easy part. The harder part is building a brand that still works on a 30-second TikTok, a chiller cabinet, a recycled paper sleeve and a courier sticker.

Our in-house design team works on identity, packaging and campaign creative as one connected system: typography, palette, photography direction and copy voice, all defined and documented so anyone touching the brand stays on tone. Guidelines are written to be useful day-to-day, and final artwork is delivered ready for print, digital and Amazon's spec sheets in the same handover.

What's included
  • Identity & brand guidelines
  • Packaging & print artwork
  • Photography & art direction
  • Campaign creative
  • Web & Shopify theming
  • Tone of voice & copywriting

Operations that hold up at scale.

It's easy to lose margin in the back office. Late shipments, broken SKUs, the wrong 3PL for your product profile. We can help you tidy it up.

We start with a top-to-tail audit of what you're paying, who you're paying it to, and where time and margin are being lost. From there we re-map fulfilment across 3PL, co-packing, Amazon FBA and Shopify Fulfilment, picking partners by SKU profile rather than sales pitch. Then we stand up the dashboards, so your landed cost per order is actually visible. The quiet layer of the business, made reliable so the rest can scale.

What's included
  • Operations & cost audit
  • 3PL sourcing & switchover
  • Co-packing & assembly
  • FBA / Shopify fulfilment
  • Subscription & bundle ops
  • Dashboards & SOPs

Merch that earns its place.

Merch is more than a logo on a tote. We design and source pieces that earn a spot in the wardrobe, the kitchen or the gym bag, and turn customers into long-term advocates along the way.

From limited-run apparel to refillables, ceramics and printed matter, we treat merch as a product line in its own right. Brief, design, sample, source, QC and ship, with materials and suppliers vetted for quality and sustainability. Whether it's a launch capsule, a loyalty unlock or a creator drop, we keep MOQs realistic and craftsmanship the priority.

What's included
  • Merch strategy & concepting
  • Apparel & accessories
  • Ceramics, glass & refillables
  • Printed matter & zines
  • Sourcing, sampling, QC
  • Drop & gifting management

Want to work with us on your project?

Grab a 20-minute call and we'll see if we're a fit.

Book a call ↗

Or email jordan@wentzelstudios.com.